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Small Business Online Internet Marketing Tips
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How Will Your Grow Your Small Business This Year, This Month, Starting Today?
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| Get to know the Creating Great Content and Drive online Traffic to your Website! |
 Pictures tell & Words sell! There are many ways that you can promote your business online. The are many difference between online marketing and offline marketing. Advertising can be very effective offline, yet no so effective online. The majority of people surf the Internet looking for information, and are not looking for advertising. The exception naturally would be if the product or service being advertised is of use to the person seeking the information.
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The following Small Business Internet Marketing Tips and strategies can be implemented in your business to create a very effective marketing strategy. These strategies require little time: |
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Articles |
Search engines love content! Therefore, if you don't like to write you can find quality articles to post on your site. The larger your site, the better the chances that you will be found in search engines. |
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| Here are article directories that you can use: |
http://www.ezinearticles.com/
http://www.isnare.com/
http://www.goarticles.com/ |
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| Blogs/RSS |
You can use a website and small business Internet marketing to grow your small business whether you want clients from around the block or around the world. Blow your competition away with powerful Internet tools. |
Blogs are another way to create content for your website. Using RSS, will easily distribute your content. Many don't understand what RSS really is, or how effective it can be in driving traffic to their sites. RSS is a form of code that is quite search engine friendly. You can add RSS feeds, to your website or blog, and the content you create updates itself. Self updating causes the search engines to spider more often, resulting in the raising your rankings.
When your blog is built you should make several entries. At that point you will need to "ping" it so that it will get listed. The following 2 tools can be used:
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Google AdSense - www.google.com/adsense - Google AdSense is a fast and easy way for website publishers of all sizes to display relevant, unobtrusive Google ads on their website's content pages and earn money.
BlogAds - www.blogads.com - Blogads.com is a network of influential bloggers who collaborate to promote and sell blog advertising.
Amazon Associates - www.amazon.com- make money selling just about anything under the sun including books and music
TradePub - http://www.tradepub.com/ - Giveaway free one year subscriptions to industry specific print trade magazines and earn money
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Aggregators and News Readers |
Pluck - www.pluck.com- free and easy to use
NewsGator - www.newsgator.com-integrates with Outlook and delivers new headlines to your inbox like email
FeedReader www.feedreader.com - free and web based
BlogLines www.bloglines.com - web based and my favorite as it allows you read blogs and find ones that are related to your interests - this can be a great way to find other blogs to trade links with
Radio User Land - http://radio.userland.com/ - Probably the most fully featured and complicated of the bunch
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Other Blog resources to explore |
 Ping O Matic – www.pingomatic.com - Pinging lets dozens of services know you've updated your site and increases traffic to your blog. PingoMatic allows you to send a ping to many blog update sights with one click
WebLogs - www.weblogs.com-Tracks the blog universe for updates
Technorati - www.technorati.com -Technorati is a real-time search engine that keeps track of what is going on in the blogosphere — the world of weblogs.Tracks who is talking about what - Sign up and find out when someone mentions one of your posts
Blogs - www.blogs.com www.blogger.com |
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Bonus Resources |
Some fun advanced reading – don’t go here until you’re ready!
Furl - www.furl.com - Furl will archive any page, allowing you to recall, share, and discover useful information on the Web. Browse your personal archive of Web pages, and subscribe to other archives via RSS
delicious - www.del.icio.us - del.icio.us is a social bookmarks manager. It allows you to easily add sites you like to your personal collection of links, to categorize those sites with keywords, and to share your collection not only between your own browsers and machines, but also with others.
Feedburner - www.Feedburner.com - FeedBurner is an RSS/Atom post-processing service that allows publishers to enhance their feeds in a variety of interesting and powerful ways. By republishing their feeds through FeedBurner, publishers gain detailed feed statistics, maximum feed format compatibility, "shockproofing" to absorb bandwidth spikes, and more.
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Search Engine Optimization |
To optimize your site for the search engines is to create keyword rich content, use reciprocal links with other sites, submitting your site to directories, that creates back links leading to your site. You should have at least one link pointing back to your home site, resulting in your site getting spidered. Submit your site to Alexa, http://www.alexa.com/. This guarantees that your site gets spidered, You will also be able to compare your site and other sites, and get statistics on traffic to your site. |
http://www.press-world.com/
http://www.free-press-release.com/
http://www.prbase.com/
http://www.click2newsites.com/
http://www.prweb.com/ |
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| Problem Solving Content |
People visit the web to look for information or to comparison shop. By solving problems for your visitors, you're giving them exactly what they are looking for online. The content should not only have pictures, but also text describing each problem and the corresponding solution.
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| An Interactive and Personalized Site |
An interactive website is a great idea. Add feedback forms and email forms that allow your prospective customers to ask you any questions related to a product. Personalizing your website can lead to customer satisfaction and can help with increasing your sales. Personalization provides you the tools you need to facilitate cross-selling and up-selling.
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| Enhance with Product Reviews |
If your business has a product to review, consider hosting a review section on your website. You may also want to publish them in a selection of online publications. Readers loves reviews! Readers love to hear the positive as well as the negative aspects of a product. |
| Enhance with an FAQ page |
 FAQ's are content and search engines love content! Readers favor sites with FAQ pages. Most readers with questions who enter a site with an FAQ page leave with their questions answered. Updating is the key! Be sure to add additional FAQ's to keep the page current. |
| Enhance with News Events |
Readers love news! Host a page providing new and events pertaining to your particular industry. Updating again is the key! Be sure to add new content if not daily at least every other day. |
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| Enhance with Monthly Newsletter |
Send out a monthly newsletter to which you can offer special sale items, news, events, etc.
Encourage readers to post to on the website whether it be a review or blog posting. It is a good idea post past newsletters on your site for more content.
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Creating content is creating quality! By creating quality content, quality links will follow. Sites will begin linking to your content. Readers enjoy seeing new and exciting quality content. Content should be unique, & personalized. When providing this you become the trusted source of that information. |
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Questions, comments about Site business online marketing ideas, tips and resources |
Email: info@sitebusinessmarketing.com
Tel: 916 221 0462 |
A simple website marketing solution company |
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